We were originally engaged by Hologic in 2021 to make some specific improvements to user experience on its US corporate site. As our teams worked closely together over the course of the year, we began to offer recommendations in support of Hologic’s longer-term goals for a central corporate site that could syndicate code and content to other regional sites – while retaining editorial independence for those sites.
Our recommendations led to Nexus, a single digital platform that supports multiple domains. Over the coming year, Hologic is adding 10-15 domains for specific countries across Europe and APAC with the goal of using the platform as a worldwide hub to inform and market to healthcare professionals and syndicate content.
