Since 2020 we helped UFC create a more robust experience that included content and media feeds from weigh-in to the final bell, fight statistics visualized in real time, and links to streaming and betting opportunities.
An optimized UX brings the thrill of sporting matches to users watching from home while building audience loyalty and engagement.
Deep data display tools allow users to take an in-depth look at the competitor in each match, and loyalty-building interactions encourage an activated audience both in-person and online.
On the strategy and design front, our team has helped UFC create and deploy a highly engaging multimedia content hub, using deep technical expertise to turn UFC’s portfolio of sites into a rich, connected digital ecosystem.
When UFC wanted to increase engagement around live events, we proposed an overhaul of its Fight Card pages as both a lead-in to events and as a companion during them. We designed a more robust experience that included content and media feeds from weigh-in to the final bell, fight statistics visualized in real-time, and links to streaming and betting opportunities.
Since then, we’ve extended UFC’s design system even more to create a fan engagement Campaign Hub to deliver custom campaigns and activations to audiences everywhere, on every kind of device.
